Support shaping and executing the global category strategy
Support and defining strategic brand & product positionings
Development of innovation from start to finish including concept, design, communication development, full launch support (mood video, POS material, sales folder, etc.) and follow-up of performances
Collaboration with design-, trend-, advertising- and digital agencies
Project and innovation management in cooperation with all operational and technical departments
International cooperation and portfolio management/ steering
Coordination of consumer research
Presentation of analysis and project development to top leadership
In-depth analysis of consumers insights, financial KPIs, research, market data, competitor activity and financials in a fast growing category (market research, consumer panel analysis, P&L)