Brand Marketing Specialist Premium Brands

About this Position The Brand Marketing Specialist Premium Brands supports the execution of brand and commercial plans across customers and channels, helping drive sell-out performance, visibility, and shopper engagement. This role serves as a key link between Marketing and Sales, coordinating promotional initiatives, events, point-of-sale activations, and customer-focused marketing programs. The position is responsible for analyzing commercial performance, managing vendors, monitoring KPIs, and ensuring the successful execution of promotional activities that support business growth.

What you´ll do

• Support the execution of customer marketing and trade marketing plans across different channels and customers.
• Coordinate the implementation of promotions, product launches, events, and point-of-sale activations to drive sell-out results.
• Collaborate closely with the Sales team to adapt brand initiatives and promotional plans to customer needs and opportunities.
• Analyze sales performance, sell-in, sell-out, inventory levels, promotional effectiveness, and market trends to identify growth opportunities.
• Track and report key commercial KPIs, providing actionable insights and recommendations to improve performance.
• Support the development and execution of promotional calendars, customer programs, and in-store marketing initiatives.
• Manage suppliers and agencies, including quotations, production, and implementation of promotional materials, gifts, displays, and POS tools.
• Ensure the proper execution of promotional activities and agreed commercial plans with customers.
• Conduct regular store visits to assess execution standards, pricing, promotions, inventory levels, distribution, visibility, and POS materials.
• Prepare presentations, business analyses, and commercial proposals for internal stakeholders and customers.
• Monitor promotional budgets and ensure effective allocation and spending control.
• Identify opportunities to improve distribution, product rotation, merchandising, visibility, and overall shopper experience.