Specialist, B2B Field Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Specialist, B2B Field Marketing

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

Title and Summary

Field Marketing Specialist, Partner Events, B2B Field Marketing – Asia Pacific

Overview

Mastercard Services Marketing is seeking an experienced B2B Field Marketing Specialist to help drive Asia Pacific demand generation, field engagement, and regional campaign execution. This role will translate Services Partner Program priorities into market-relevant programs that support partner ecosystem pipeline creation, sales acceleration, and partner engagement across priority solutions and segments.

As a key member of the Asia Pacific field marketing team, you will partner closely with Partner Sales, business development, product marketing, regional marketing, Partner Marketing and global marketing teams to develop and execute integrated campaigns. These programs will leverage field events, executive engagements, account-based marketing, digital activation, content, and post-event nurture to reach the right audiences and move opportunities forward.

This is a hands-on, high-impact role for a junior marketer who thrives in a fast-moving, matrixed environment. The ideal candidate is commercially minded, highly organized, comfortable working with sales stakeholders, and energized by turning strategy into well-executed programs that create measurable business value.

Role

• Plan and manage regional partner events and provide partner support at trade shows, executive briefings, and other field activities that build brand relevance, deepen customer engagement, and generate qualified leads.
• Own hands-on campaign execution and performance reporting for field events, target account marketing activities, and regional demand generation programs.

Manage and execute in-market campaigns including digital advertising campaigns, virtual events including webinars, with the goal of driving expanding the Partner Advantage Program as well as engagement with existing partners

• Contribute to in-market event (owned events and industry events) execution including branding and content development and lead the event planning and execution
• Analyze campaign performance against evaluation metrics (e.g., leads and sales opportunities generated), and consistently communicate outcomes to stakeholders while identifying opportunities to improve performance
• Coordinate with regional business owners, country teams, product marketing, customer marketing, and partner sales teams to deliver integrated programs that are relevant to North America market needs.
• Partner closely with sales and business development teams to align campaign priorities, support partner account engagement, optimize lead handoff, and track post-campaign follow-up.Analyze campaign performance against evaluation metrics (e.g., leads and sales opportunities generated), and consistently communicate outcomes to stakeholders while identifying opportunities to improve performance
• Effectively partner with third parties (e.g., marketing agencies, event organizers, etc.) and internal partners to drive desired outcomes
• Navigate Mastercard approvals, contracting, budget, and reporting processes with strong attention to detail and operational discipline.

All About You

• 3-5 years of B2B marketing experience, with strong experience in field marketing, demand generation, account-based marketing, or event-led customer/partner engagement.
• Must be fluent in Mandarin.
• Self-directed, creative, and commercially minded; able to proactively bring ideas forward, solve problems, and find practical ways to improve campaign performance and customer engagement.
• Strong writing and messaging skills for field marketing activities, including speaker submissions, stage presentations, event invitations, campaign localization, direct promotion copy, and sales enablement materials.
• Proven ability to work effectively in a matrixed marketing organization and build strong relationships with sales, product, regional marketing, and global marketing teams.
• Hands-on experience developing email campaigns, event communications, nurture journeys, and other campaign assets.
• Experience with Partner/Channel Sales preferred, but not required.
• Detail-oriented, well organized, and able to manage multiple programs, stakeholders, timelines, and priorities in a fast-paced environment.
• Analytical and performance-oriented, with the ability to pull, interpret, and present marketing data to inform decisions and communicate results.
• CRM experience required; Salesforce.com experience preferred.
• Marketing automation experience required; Salesforce Marketing Cloud experience preferred.
• Comfortable traveling up to 25% of the time to support in-region events, partner engagements, and internal planning moments.
• Bachelor’s degree in marketing, business, communications, or a relevant field of study preferred.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in Asia Pacific, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.