IMC & Social Manager

Job Title

IMC & Social Manager

Job Description

Job Responsibilities

• Lead IMC planning for category and always-on moments, including priority consumer occasions and segment activation such as Gen Z, Silver and female consumers, aligning social, media, PR, CRM/DTC, e-commerce and commercial teams around one consumer story and clear role by channel.as well as drive impactful social buzz and earned media
• Own WeChat content and ecosystem operations with focus on follower recruitment, engagement and connection to the wider consumer journey incl. CRM & DTC Channel
• Own OHC (Oral health care category) owned social planning and execution, translating category strategy, consumer needs and business priorities to produce high-quality, impactful content—driving social buzz, impressions, engagement, and follower growth.
• Lead agency governance and revamp PMO, including scope clarity, workflow, quality standards, performance review and capability improvement.
• Partner with RBU, CRM/DTC, Media, PR, E-commerce and Commercial teams to build integrated category plans and consistent consumer experiences across touchpoints.

Experience & Capabilities

• Bachelor’s degree or above.
• At least 5 years of relevant experience in integrated marketing, social, digital marketing, brand marketing or e-commerce marketing proven ownership of complex campaigns or channel ecosystems is required.
• Strong consumer insight and business acumen, with the ability to translate category and commercial priorities into communication and activation plans.
• Hands-on understanding of China’s social and content ecosystem, especially on Wechat, Douyin and RED.
• Very familiar with the audience preferences and engagement tactics of major social platforms, as well as contemporary youth culture and trending topics.
• Proven cross-functional project leadership and agency management capability, including briefing, prioritization, quality control and performance review.
• Strong analytical skills; able to use platform, content, search, audience and conversion signals to make decisions and optimize investment.
• Ability to work independently in a fast-moving environment and communicate clearly in both Chinese and English.

Preferred Experience

• Direct experience in Wechat ecosystem and social commerce operations.
• Experience leading major IMC or integrated campaigns involving e-commerce and brand teams.
• Experience in consumer health, personal care, beauty, FMCG, consumer electronics or another high-engagement consumer category.
• Brand experience is required; agency experience or media platform experience in social media management or personal experience in building social media accounts is a plus.

Leadership Behaviors & Skills

• Consumer and business first: starts from consumer needs and business diagnosis, not channel activity.
• Ownership with judgment: makes clear choices, prioritizes resources and escalates risks early.
• Influence without authority: aligns category, commercial and functional stakeholders around one plan.
• Test, learn and scale: converts campaign and platform learning into repeatable operating mechanisms.
• Clear communication: communicates recommendations, trade-offs, actions, owners and expected impact with simplicity.
• Entrepreneurial mindset, results-driven, with strong analytical and decision-making capabilities.
• Excellent written and verbal communication skills in both English and Chinese.

How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations. About Philips Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.